A Toronto first: a condo named after a publicist — Natasha Koifman lends her name to Natasha The Residences

Naming is an art — when it comes to both babies and buildings.

In Toronto, when it comes to the latter — a city with seemingly as many condo developments as Martha Stewart has chickens — the moniker game is a tricky one. Running the gamut, they appear to go from the quotidian (buildings that double as their addresses, think One St. Thomas Residences) to the nodding to history (the Chocolate Company Lofts on Queen, so named because it was that once) to the bizarrely sci-fi (there is a condo named Solaris) to the absolutely geography-confused (exhibit A: South Beach Condos and Lofts in Etobicoke).

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