Avant-garde condominium inspired by in vogue trendsetter, Natasha Koifman, brings chic monochromatic interiors, live-work-play integrated amenities and innovative social spaces to vibrant Adelaide St. West
28-July-2021 (TORONTO): Renowned for contributing to Toronto’s skyline and culture, Lanterra Developments are pleased to unveil their much-anticipated and newest project, Natasha The Residences. Adding to their portfolio of award-winning buildings such as Maple Leaf Square, The Britt Residences, and 50 Scollard, this will be yet another Lanterra development shaping the city’s most prominent neighbourhoods. In the heart of Toronto’s Cultural District (formerly known as the Entertainment District), the condominium will be inspired by lauded style and ethos of respected public relations powerhouse, NKPR founder Natasha Koifman.
Located at 263 Adelaide St. W., the new 47-storey high-rise will live at the South-East corner of the John St. intersection, just steps from where Koifman opened her first NKPR office 20 years ago and two minutes from her current headquarters on Adelaide St. The area is now a coveted destination for the city’s best in hospitality, entertainment and culture, including iconic landmarks such as the Four Seasons Centre for the Performing Arts, TIFF Bell Lightbox, Princess of Wales Theatre, and more. Tying in Koifman’s long history of living between New York City and Toronto, Natasha The Residences will carry the mantra of “Turn Life On” echoing the energy and electricity of these vibrant cities, while drawing inspiration from Koifman’s outlook of living life to its fullest.
Soaring atop the historic Purman building, Natasha The Residences will maintain the original structure built in 1915 as the base five floors. With exteriors by BDP Quadrangle, the architecture will be defined by North panelling reflective of luxury timepieces opposite soft, feminine curves on its South side. Extraordinary interiors and amenities designed by Alessandro Munge of Studio Munge will match Koifman’s chic, sophisticated, and iconic all-black-everything style. Public spaces will also be thoughtfully filled with artwork by some of Koifman’s favourite artists like the incomparable Peter Tunney, an American visual artist who works between his studios in New York City and Miami, and who shares Koifman’s affinity for creating beauty and meaning with thought-provoking words.
“Our Lanterra Developments team saw an opportunity to create an iconic building that would capture the style and energy of Toronto’s Cultural District, while meeting deep-rooted desires in the community to live life to its fullest and enjoy everything the city has to offer,” says Mark Mandelbaum, Chairman of Lanterra Developments. “Natasha Koifman became a clear inspiration for this theme through her chic style, adventurous city living, and entrepreneurial spirit. This will translate to inspirational design, sophisticated amenities, and contemporary suites that elevate social experiences while complementing work-life integration.”
“When Lanterra approached me with the idea to design a luxury building inspired by Natasha, I took on the bold task thrilled to bring forth uniqueness,” says Alessandro Munge. “With over 20 years of friendship with Natasha, I have always admired her fashion-forward sense of style and dynamic personality. Her spirit comes through in every aspect of the project from feminine curved ceilings and the elegant use of black and white to lush gardens, suites tailored to each resident’s needs, and luxe social amenities to host memorable parties and celebrate life. More than a condo tower, this project behaves as a community for like-minded modern urbanites.”
“I’m absolutely honoured to be an inspiration for Lanterra’s newest landmark project on Adelaide St. W., an area dear to my heart that I can truly call home,” says Natasha Koifman. “The Lanterra team and Alessandro Munge are extraordinary visionaries, creating and designing some of the most astounding buildings in Toronto and beyond. Natasha The Residences includes a media content creation studio, indoor-outdoor entertainment amenities, a concert piano room and much more. All of these innovative social spaces behave like an extension of your own suite contributing to the work-life-play experience in the heart of downtown Toronto.”
NATASHA THE RESIDENCES ARCHITECTURE
Designed by leading Canadian architecture firm, BDP Quadrangle, the 47-storey condominium will be unlike any other building in the neighbourhood – the South-facing side will have soft curves reflective of a feminine silhouette, while architectural panelling will give the North side a sleek masculine look, reflective of a luxury timepiece, altering the city skyline for onlookers from both sides. The juxtaposition also interprets two sides to Koifman herself as a portrait of city living: one introverted, representing relaxation within the comforts of modern home living, and one extroverted, symbolic of excitement, confidence and endless opportunity.
NATASHA THE RESIDENCES INTERIORS
Visualizing Koifman’s chic personal style, Alessandro Munge of Studio Munge developed a plan for interiors that conveys sophistication and vibrancy through a contrasting palette of black and white tones, with commissioned neon and canvas art pieces to bring focused colourful moments into the space. Koifman’s discerning taste and reputation for hosting acclaimed events will be translated to the project, both aesthetically and functionally through its amenities, community spaces, and suites. From the moment residents rise to the exclusive, breath-taking sky lobby to when they enter their suite, pure wonder will create a sense of adventure for their new home and the surrounding neighbourhood.
Key design features will include:
Black herringbone hardwood floors with marble accents throughout
Corridors illuminated by cove ceiling and wainscoting lights
Elevated, simplistic community spaces brought to life with compelling art pieces from Koifman’s favourite artists
Suites will be defined by black and white contrasts, clean lines, and minimalist design based on Koifman’s monochromatic style; however, residents will have the opportunity to choose their own pallets to create their perfect bespoke space
Smart kitchens optimizing space with sleek flip-down tables/desks and a hidden pantry that slides out as storage or a bar space
Unique amenities will include:
Exclusive sky lobby for residents on the sixth floor with 24-hour concierge, marking access to the suites above and luxe amenities
State-of-the-art fitness centre with individual workout pods and virtual instructors, making up the fifth floor
Media content studio equipped for film, photo, audio, and social media production
Modern spa with an infrared sauna
Outdoor entertainment spaces designed for residents to host intimate events, such as a pizza kitchen and Korean-inspired BBQ tables
An upscale social lounge that duals as a laundarette
Coworking spaces catered for home-office residents
Concert piano room
Children’s play area
Luxury pet spa
Sales for Natasha The Residences are expected to commence late Summer 2021 with prices starting in the $500s. For more information, please visit NatashaResidences.com.
SOURCE Lanterra Developments